DO OKRS WORK WITH JOBS TO BE DONE?
Jobs To Be Done (JTBD), popularized by the late Dr. Clayton Christensen (among others) and written about recently by Jim Kalbach in his fantastic book, asks teams to develop a deep empathy for their customers through observation, research, interviews and data to understand what “job” these customers are trying to accomplish in a given scenario and what products they “hire” to get it done.
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